The Career Of Editorial Model

What is this type of modeling about? Editorial modeling is a form of fashion modeling that concentrates on showcasing a particular style in a typical commercial shoot. Basically, it is considered a more prestigious form of modeling, and editorial shoots can be great for an individual model career and contribute positively to brand awareness. The majority of models generally work for print media and photography companies to showcase an item or style. The model will be asked to portray the item/style in an appealing manner. The style can vary from season to season, and often models will be asked to wear an outfit that is “in style” at the time. The editorial model is usually hired for ad campaigns or print media promotions because of their professional approach and ability to create a particular appearance and fit into a specific style (e.g., swimwear, lingerie.)