If you run a shopping cart website, you will already understand the importance of digital marketing, yet there are many strategies that might be used to drive traffic to a website, and with that in mind, here are our top 3 SEO strategies for an e-commerce platform.
- Search engine optimisation – The art of making a website more prominent in a Google search is one of the most important avenues of business for a shopping cart site, as literally millions of consumers order products via search engines like Google and Bing. As you would expect, it takes a specialist to understand the complex algorithms used by major search engines in order to rank websites in searches, and if you hire a leading SEO provider, you can expect to see a marked difference in site traffic. Identifying search terms and including these on the target website is one strategy to aid Google, which is often used, and over a period of time, your website would become more prominent within search results.
- Blogger outreach – An online search will find you a blogger outreach service, and with professionally written articles that contain links to your website, which are posted on high volume blogging websites that are independently run. This is a very effective way to reach users that are interested in the products you sell, and the links are presented in a natural way, leading the reader to your landing page.
- Blog Page – Having a page on your platform that includes blogs and articles on every aspect of your industry, not promotional content, rather informative and engaging articles designed to educate the reader. If you enlist the help of an SEO company, they would likely recommend creating a blog page, then you can commission web content writers to compose relevant blogs that are both informative and engaging. You could include some “how to” videos, idea for product support, or you could create a video that introduces you and your team, which gives your customers a personal angle.
With such a competitive business arena, you are advised to enlist the help of a leading SEO provider to drive traffic to your platform, otherwise you may end up as an also-ran. The expert would carry out an online audit when a new client makes an enquiry, which enables them to determine the extent of your online presence, then they can put together a marketing plan that would include SEO and social media.